Q2 product
review.

Prepared for the board · May 2026

Author · You

01 / 06

Your Deck

Chapter one

What
changed.

Section 1 of 3

02 / 06

Your Deck

Activation · North-star

Activation · wow-moment

+312%

Week-1 activation since the onboarding redesign launched March 18.

Data · Mixpanel

03 / 06

Your Deck

What drove the lift

Three drivers

01 · Onboarding: Cut 4 screens to 2. Moved verification after first value.
02 · Copy: Replaced "Get started" with "Import your data" on the hero CTA.
03 · Defaults: Sensible templates for the 3 most common use cases — skip setup entirely.

Findings

04 / 06

Your Deck

Voice of customer

From a user interview

"It's the first onboarding
I've finished on purpose."

— Maya K., customer since March

Interview 14 of 22

05 / 06

Your Deck

Next quarter

Q3 focus

Three bets: retention loop, pricing test, partner API. Full brief attached.

End

06 / 06